A Short-Cut to Marketing the Library Books

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A Short Cut to Marketing the Library


A Short Cut to Marketing the Library
  • Author : Zuzana Helinsky
  • Publisher : Elsevier
  • Release : 2014-01-23
  • ISBN : 9781780631325
  • Language : En, Es, Fr & De
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Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

Exam Prep for A Short Cut to Marketing the Library


Exam Prep for  A Short Cut to Marketing the Library
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  • Language : En, Es, Fr & De
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Exam Prep for A Shortcut to Marketing Your Library


Exam Prep for  A Shortcut to Marketing Your Library
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  • Language : En, Es, Fr & De
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Fundamentals of Electronic Resources Management


Fundamentals of Electronic Resources Management
  • Author : Alana Verminski
  • Publisher : American Library Association
  • Release : 2017-05-30
  • ISBN : 9780838911464
  • Language : En, Es, Fr & De
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This guide to ERM fundamentals will prove invaluable, both as a primer for those preparing to enter the field as well as a ready reference for current practitioners.

Marketing the 21st Century Library


Marketing the 21st Century Library
  • Author : Debra Lucas-Alfieri
  • Publisher : Chandos Publishing
  • Release : 2015-05-14
  • ISBN : 9781780634548
  • Language : En, Es, Fr & De
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Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. Includes web extras, tables, problem and solution exercises Contains extensive references to real-world examples of good practice Details practical examples and case summaries from leading libraries Explores the importance of marketing and promoting academic libraries Provides resources for readers to help create marketing plans