Advertising Books

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Advertising


Advertising
  • Author : Murthy
  • Publisher : Excel Books India
  • Release : 2009
  • ISBN : 8174465340
  • Language : En, Es, Fr & De
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This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Advertising Management


Advertising Management
  • Author : Manendra Mohan
  • Publisher : Tata McGraw-Hill Education
  • Release : 1989
  • ISBN : 0074517805
  • Language : En, Es, Fr & De
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Advertising Management


Advertising Management
  • Author : Batra
  • Publisher : Pearson Education India
  • Release : 2009
  • ISBN : 8177588508
  • Language : En, Es, Fr & De
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Advertising in India


Advertising in India
  • Author : Oma Gupta
  • Publisher : Gyan Publishing House
  • Release : 2005
  • ISBN : 8178353083
  • Language : En, Es, Fr & De
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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Advertising and Sales Promotion


Advertising and Sales Promotion
  • Author :
  • Publisher : Nirali Prakashan
  • Release : 1969
  • ISBN : 8185790795
  • Language : En, Es, Fr & De
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