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Marketing Management


Marketing Management
  • Author : Philip Kotler and Kevin Lane Keller and Mairead Brady and Malcolm Goodman and Torben Hansen
  • Publisher : Pearson UK
  • Release :
  • ISBN : 9781292248462
  • Language : En, Es, Fr & De
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Marketing Management


Marketing Management
  • Author :
  • Publisher : Atlantic Publishers & Distri
  • Release :
  • ISBN :
  • Language : En, Es, Fr & De
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Marketing Management


Marketing Management
  • Author : Ramaswamy
  • Publisher : Tata McGraw-Hill Education
  • Release : 2013
  • ISBN : 9781259026416
  • Language : En, Es, Fr & De
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Hospitality Marketing Management


Hospitality Marketing Management
  • Author : Robert D. Reid
  • Publisher : John Wiley and Sons
  • Release : 2009-02-09
  • ISBN : 9780470088586
  • Language : En, Es, Fr & De
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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

Direct Marketing Management


Direct Marketing Management
  • Author : Mary Lou Roberts
  • Publisher : Prentice Hall International (UK)
  • Release : 1999
  • ISBN : 0130804347
  • Language : En, Es, Fr & De
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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.