Marketing Services and Resources in Information Organizations Books

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Marketing Services and Resources in Information Organizations


Marketing Services and Resources in Information Organizations
  • Author : Zhixian George Yi
  • Publisher : Chandos Publishing
  • Release : 2017-09-20
  • ISBN : 9780081008140
  • Language : En, Es, Fr & De
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With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Marketing Information Products and Services


Marketing Information Products and Services
  • Author : Abhinandan K. Jain
  • Publisher : IDRC
  • Release : 1999
  • ISBN : 9780889368170
  • Language : En, Es, Fr & De
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Marketing Information Products and Services

Marketing Library and Information Services


Marketing Library and Information Services
  • Author : Dinesh K. Gupta
  • Publisher : Walter de Gruyter
  • Release : 2006
  • ISBN : 3598117531
  • Language : En, Es, Fr & De
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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

Managing Information Services


Managing Information Services
  • Author : Sue Roberts
  • Publisher : Facet Publishing
  • Release : 2004
  • ISBN : 9781856045155
  • Language : En, Es, Fr & De
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This sophisticated primer draws together in an accessible form the principles of management as they need to be understood by library and information professionals. Written by a practising library manager and a management academic, the text introduces and applies the latest management concepts to library management practice. Since most libraries are part of a wider organization, their management practice will be influenced by that organizational setting, whether the setting be a university, a local authority or a business. Responding effectively within this organizational context is a key theme that runs through this text. Library management is concerned with managing collections, people, services, resources, information and finance, but managers also need to work beyond the confines of the library. They need to understand and influence their environment, to respond to the power and politics of a situation, to contribute to strategic direction in arenas related to knowledge management, learning and information, and to promote their own careers. The scene is set through the first two chapters, on management and organizations respectively. The first chapter covers the nature of management, management roles and competencies, and reviews the range and scope of library management. The second chapter focuses on the organizational context in which management is performed. The core of the book is a series of chapters in some of the key areas that constitute the management role: people, and their behaviour and management, marketing and user relationships, quality management, finances and resources, environment and context, and strategy and planning. Each chapter is well illustrated with relevant examples, checklists and models. Chapters conclude with a list of further reading, and a list of review topics, which can be used as the basis for revision for study purposes, or as a prompt to encourage reflection on the content of the book, for the professional reader. Key areas covered: management and managing organizations people in organizations human resource management marketing and user relationships quality management finance and resources environment and context strategy and planning. Readership: This book will be a key text for students of library and information management, designed to introduce them to the practice, experience and theoretical principles of library management. In particular it should prepare them for their first posts as library managers, and alert them to the challenges and rewards of management. Practising library managers will also benefit from revisiting some of the topics covered in the book.

Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association


Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association
  • Author : American Marketing Association
  • Publisher :
  • Release : 1981
  • ISBN : PSU:000007638534
  • Language : En, Es, Fr & De
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