Proactive Marketing for the New and Experienced Library Director Books

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Proactive Marketing for the New and Experienced Library Director


Proactive Marketing for the New and Experienced Library Director
  • Author : Melissa U.D. Goldsmith
  • Publisher : Chandos Publishing
  • Release : 2014-08-26
  • ISBN : 9781780634685
  • Language : En, Es, Fr & De
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Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers

Librarians and Instructional Designers


Librarians and Instructional Designers
  • Author : Joe Eshleman
  • Publisher : American Library Association
  • Release : 2016-07-29
  • ISBN : 9780838914786
  • Language : En, Es, Fr & De
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With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.

Fundamentals of Collection Development and Management


Fundamentals of Collection Development and Management
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 2018-01-16
  • ISBN : 9780838916896
  • Language : En, Es, Fr & De
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As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Fundamentals of Collection Development and Management Fourth Edition


Fundamentals of Collection Development and Management  Fourth Edition
  • Author : Peggy Johnson
  • Publisher : American Library Association
  • Release : 2018-07-23
  • ISBN :
  • Language : En, Es, Fr & De
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Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.

Listen to Rap Exploring a Musical Genre


Listen to Rap  Exploring a Musical Genre
  • Author : Anthony J. Fonseca
  • Publisher : ABC-CLIO
  • Release : 2019-09-30
  • ISBN : 9781440865671
  • Language : En, Es, Fr & De
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Listen to Rap! Exploring s Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. • Provides readers with a ready list of the 50 most important people and events in rap • Discusses vocal styles and musical production in depth • Quickly and efficiently characterizes rappers, crews, albums, and singles • Provides pertinent information that links rappers, producers, DJs (turntablists), and record labels • Discusses the history of rap as a series of local phenomena in the introduction