Social Media Audits Books

Click Get Book Button To Download or read online Social Media Audits books, Available in PDF, ePub, Tuebl and Kindle. This site is like a library, Use search box in the widget to get ebook that you want.

Social Media Audits


Social Media Audits
  • Author : Urs E Gattiker
  • Publisher : Chandos Publishing
  • Release : 2013-10-31
  • ISBN : 9781780634265
  • Language : En, Es, Fr & De
GET BOOK

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional ‘shout marketing’ to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. Offers guidance on the use of social media and measuring the success of social media in a business environment Provides practical information on what social media can do for business and how it can be used Aimed at those who use social media in their workplace

Social Media Audit


Social Media Audit
  • Author : Urs E. Gattiker
  • Publisher : Springer Science & Business Media
  • Release : 2012-10-28
  • ISBN : 9781461436034
  • Language : En, Es, Fr & De
GET BOOK

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Social Media Strategy


Social Media Strategy
  • Author : Keith A. Quesenberry
  • Publisher : Rowman & Littlefield Publishers
  • Release : 2020-09
  • ISBN : 9781538138182
  • Language : En, Es, Fr & De
GET BOOK

"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--

Auditing Social Media


Auditing Social Media
  • Author : Peter R. Scott
  • Publisher : John Wiley & Sons
  • Release : 2011-02-25
  • ISBN : 1118063716
  • Language : En, Es, Fr & De
GET BOOK

Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.

Social Audit Regulation


Social Audit Regulation
  • Author : Mia Mahmudur Rahim
  • Publisher : Springer
  • Release : 2015-05-11
  • ISBN : 9783319158389
  • Language : En, Es, Fr & De
GET BOOK

This book takes the concept of social audit and lifts it beyond the role of functioning largely as a management tool. The book proposes a system in which social audit is regulated so as to provide a mechanism for effectively promoting corporate accountability in society. Taking this as its theme, this book provides both a conceptual explanation of the developmental perspectives of social audit regulation and empirical evidence of the impact of social audit practice from different parts of the world. It is the first book to explore the issues and challenges related to the development of effective social audit regulation.