Switch Books

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Switch


Switch
  • Author : Chip Heath
  • Publisher : Currency
  • Release : 2010-02-16
  • ISBN : 9780307590169
  • Language : En, Es, Fr & De
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

The Switch


The Switch
  • Author : Beth O'Leary
  • Publisher : Flatiron Books
  • Release : 2020-08-18
  • ISBN : 9781250295675
  • Language : En, Es, Fr & De
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A grandmother and granddaughter swap lives in The Switch, a charming, romantic novel by Beth O’Leary, who has been hailed as “the new Jojo Moyes” (Cosmopolitan UK)... When overachiever Leena Cotton is ordered to take a two-month sabbatical after blowing a big presentation at work, she escapes to her grandmother Eileen's house for some long-overdue rest. Eileen is newly single and about to turn eighty. She'd like a second chance at love, but her tiny Yorkshire village doesn't offer many eligible gentlemen. So they decide to try a two-month swap. Eileen will live in London and look for love. She’ll take Leena’s flat, and learn all about casual dating, swiping right, and city neighbors. Meanwhile Leena will look after everything in rural Yorkshire: Eileen’s sweet cottage and garden, her idyllic, quiet village, and her little neighborhood projects. But stepping into one another's shoes proves more difficult than either of them expected. Will swapping lives help Eileen and Leena find themselves...and maybe even find true love? In Beth O'Leary's The Switch, it's never too late to change everything....or to find yourself.

Switch


Switch
  • Author : Ingrid Law
  • Publisher : Dial Books for Young Readers
  • Release : 2015
  • ISBN : 9780803738621
  • Language : En, Es, Fr & De
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"Companion to the Newbery Honor winner Savvy"--Jacket.

A Genetic Switch


A Genetic Switch
  • Author : Mark Ptashne
  • Publisher : CSHL Press
  • Release : 2004
  • ISBN : 0879697164
  • Language : En, Es, Fr & De
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This updated third edition focuses once again solely on phage, incorporating the most recent insights into gene expression in prokaryotes while retaining all the qualities of the original edition.

The Bitch Switch


The Bitch Switch
  • Author : Omarosa Manigault-Stallworth
  • Publisher : Phoenix Books, Inc.
  • Release : 2008
  • ISBN : 9781597775953
  • Language : En, Es, Fr & De
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Offers advice for women on how to strengthen themselves, from everyday life to the work environment.