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The Personal MBA


The Personal MBA
  • Author : Josh Kaufman
  • Publisher : Penguin UK
  • Release : 2012
  • ISBN : 9780670919536
  • Language : En, Es, Fr & De
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Are you tempted to go to business school? Save your money and read The Personal MBA instead. This bestselling book gives you everything you to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products, and marketing to the nuances of teamwork and systems, this book distils you need to know to take on the MBA graduates and win. 'Finally, here's a £10.99 MBA. Well on its way to becoming a business classic.' Jason Hesse, Real Business 'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game.' Kevin Kelly, founding executive editor of Wired

The Personal MBA


The Personal MBA
  • Author : Josh Kaufman
  • Publisher : Penguin UK
  • Release : 2011-02-03
  • ISBN : 9780670919512
  • Language : En, Es, Fr & De
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'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game' KEVIN KELLY, FOUNDING EXECTIVE EDITOR OF WIRED Are you searching for your next challenge? Are you tempted to go to business school? Before you do, save your money and read The Personal MBA. Getting an MBA takes two years of your life. And most of it is spent on PowerPoint presentations and outdated financial models, rather than learning what it takes to run a real business. The Personal MBA distils the most valuable lessons of the finest business school and the best business books of all time into simple, memorable ideas and tools. This book is all you need to learn the fundamentals of business. Master concepts such as the Iron Law of the Market and the twelve forms of value, and discover exactly how to apply them to transform your career. 'After you've read The Personal MBA, you won't be open to people telling you that you're not smart enough, not insightful enough or not learned enough to do work that matters. Josh Kaufman takes you on a tour of the key ideas in business' SETH GODIN, AUTHOR OF PURPLE COW AND LINCHPIN

The Personal MBA


The Personal MBA
  • Author : Josh Kaufman
  • Publisher : Penguin UK
  • Release : 2011-02-03
  • ISBN : 9780141971094
  • Language : En, Es, Fr & De
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'A business classic. You're pretty much guaranteed to get your money's worth - if not much, much more' Jason Hesse, Real Business This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win. 'File this book under: NO EXCUSES' Seth Godin, author of Purple Cow and Linchpin 'Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended' Ben Casnocha, author of My Start-Up Life

The Personal MBA 10th Anniversary Edition


The Personal MBA 10th Anniversary Edition
  • Author : Josh Kaufman
  • Publisher : Penguin
  • Release : 2020-09-01
  • ISBN : 9780593418208
  • Language : En, Es, Fr & De
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised. Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles. The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume. Inside you'll learn concepts such as: · The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics. · The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers. · 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are? Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them. The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

The Personal MBA


The Personal MBA
  • Author : Josh Kaufman
  • Publisher : Penguin
  • Release : 2010-12-30
  • ISBN : 1101446080
  • Language : En, Es, Fr & De
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Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.