The Pursuit of New Product Development Books

Click Get Book Button To Download or read online The Pursuit of New Product Development books, Available in PDF, ePub, Tuebl and Kindle. This site is like a library, Use search box in the widget to get ebook that you want.

The Pursuit of New Product Development


The Pursuit of New Product Development
  • Author : Marc A. Annacchino
  • Publisher :
  • Release : 2007
  • ISBN : 075067993X
  • Language : En, Es, Fr & De
GET BOOK

The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, and the creation of ancillary material currently under development through work with the Milwaukee School of Engineering's Business Excellence program. The new material will include study-aids and questions, as well as a website containing related computer programs and solutions. As such, the book will have strong appeal in the academic markets for Industrial Engineering students and students in MBA or other management programs. The author intends to address the needs of industrial engineers on three different levels: •The practitioner will learn to expand his or her new product development knowledge through training and use of concepts, processes and tools used in prosecuting a development program. •The leader/manager is a level above the practitioner, and will be adept at anticipating problems and navigating solutions before they impact a program. The basic skill set is further developed through on the job training and seminars so the leader is able to synthesize and analyze plans beyond face value. •The master will have the skills to direct a program within his/her own company on an actual project. The masters are expected to demonstrate executive leadership actions which result in actual program success. The master will organize and manage a program within a company with senior management responsibility and measured results.

The Pursuit of New Product Development


The Pursuit of New Product Development
  • Author : Marc Annacchino
  • Publisher : Elsevier
  • Release : 2011-04-01
  • ISBN : 0080468322
  • Language : En, Es, Fr & De
GET BOOK

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

New Product Development


New Product Development
  • Author : Marc A. Annacchino
  • Publisher : Butterworth-Heinemann
  • Release : 2003
  • ISBN : 9780750677325
  • Language : En, Es, Fr & De
GET BOOK

Covers the entire process of product development from idea to launch without missing a step!

Cooperative Research Ventures and New Product Development


Cooperative Research Ventures and New Product Development
  • Author : Aric Rindfleisch
  • Publisher :
  • Release : 1998
  • ISBN : WISC:89068443092
  • Language : En, Es, Fr & De
GET BOOK

Developing New Products and Services


Developing New Products and Services
  • Author : Lawrence Sanders
  • Publisher : Business Expert Press
  • Release : 2011-10-14
  • ISBN : 9781606492420
  • Language : En, Es, Fr & De
GET BOOK

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.