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The Pursuit of New Product Development


The Pursuit of New Product Development
  • Author : Marc Annacchino
  • Publisher : Elsevier
  • Release : 2011-04-01
  • ISBN : 0080468322
  • Language : En, Es, Fr & De
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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

New Product Development


New Product Development
  • Author : Marc A. Annacchino
  • Publisher : Butterworth-Heinemann
  • Release : 2003
  • ISBN : 9780750677325
  • Language : En, Es, Fr & De
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Covers the entire process of product development from idea to launch without missing a step!

Cooperative Research Ventures and New Product Development


Cooperative Research Ventures and New Product Development
  • Author : Aric Rindfleisch
  • Publisher :
  • Release : 1998
  • ISBN : WISC:89068443092
  • Language : En, Es, Fr & De
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New Product Development


New Product Development
  • Author : George Gruenwald
  • Publisher : N T C Business Books
  • Release : 1992
  • ISBN : UCSD:31822015618267
  • Language : En, Es, Fr & De
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Author is an alumnus of Evanston Township High School, class of 1940.

Deep Data Analytics for New Product Development


Deep Data Analytics for New Product Development
  • Author : Walter R. Paczkowski
  • Publisher : Routledge
  • Release : 2020-02-19
  • ISBN : 9780429666032
  • Language : En, Es, Fr & De
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This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.