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When Tradition Turns Into Innovation


When Tradition Turns Into Innovation
  • Author : Antonio Petruzzelli
  • Publisher : Elsevier
  • Release : 2014-03-14
  • ISBN : 9781782424901
  • Language : En, Es, Fr & De
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Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined. Proposes a new strategic model for promoting and sustaining innovation at product level Merges a theoretical perspective with actual cases Develops a set of implications that allows managers and practitioners to implement an alternative approach to innovation

When Tradition Turns Into Innovation


When Tradition Turns Into Innovation
  • Author :
  • Publisher :
  • Release : 2012
  • ISBN : 0857093827
  • Language : En, Es, Fr & De
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Entrepreneurship Innovation and Education


Entrepreneurship  Innovation and Education
  • Author : Ulla Hytti
  • Publisher : Edward Elgar Publishing
  • Release : 2018-09-28
  • ISBN : 9781788972307
  • Language : En, Es, Fr & De
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Entrepreneurship, Innovation and Education explores the need for researching innovation and learning in family firms, micro firms, SMEs and in rural and network contexts. The chapters offer new insights into the antecedents of business performance in SMEs by investigating social capital and marketing capabilities. This book critically discusses innovation and entrepreneurship matters in new and varied contexts in Europe.

Tradition and Innovation in American Free Verse


Tradition and Innovation in American Free Verse
  • Author : Enikő Bollobás
  • Publisher :
  • Release : 1986
  • ISBN : STANFORD:36105038317108
  • Language : En, Es, Fr & De
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Essays on Modernization of Underdeveloped Societies


Essays on Modernization of Underdeveloped Societies
  • Author :
  • Publisher :
  • Release : 1976
  • ISBN : UCAL:B3998530
  • Language : En, Es, Fr & De
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